Project Overview
After working with Uona Group project, I started to work for Cando Immigration Agency project in a position that was more focused on product management. In this position, I was in charge of digital marketing campaigns and development and delivery of outsourced software products. I am now much better able to interact with a wide range of stakeholders, lead intricate, cross-functional teams, and convert business requirements into technically sound specifications thanks to this project. Our strategic product and marketing initiatives proved to be effective, as evidenced by the 38% increase in business income that we achieved in a matter of months thanks in large part to my work in this role.
Key Responsibilities
- Stakeholder Engagement & Requirement Engineering:
- Actively engaged with a broad spectrum of stakeholders, including customer service teams, immigration consultants, immigration lawyers, and senior management such as the CEO, Marketing, and Customer Care Managers.
- Conducted in-depth requirement engineering sessions to gather and document business needs, translating them into clear, actionable KPIs, user stories, and product backlogs for the development teams.
- Developed strong communication channels with stakeholders, ensuring alignment on project goals, timelines, and deliverables, while also refining my soft skills in negotiation, conflict resolution, and expectation management.
- Product Management & Agile Methodology:
- Led the supervision and management of outsourced software products, ensuring that external development teams delivered high-quality product increments on time and within scope.
- Converted complex business requirements into well-defined user stories, prioritized product backlogs, and measurable KPIs, enabling efficient sprint planning and execution.
- Regularly attended and facilitated review meetings for handovers of product increments, ensuring that deliverables met all quality standards and aligned with the overall product vision.
- Digital Marketing Leadership:
- Managed a comprehensive digital marketing strategy, overseeing teams responsible for video marketing, campaign management, SEO, SEM, and content creation.
- Developed and implemented data-driven marketing campaigns that significantly enhanced brand visibility and lead generation, contributing to the overall 38% increase in business revenue.
- Collaborated closely with the digital marketing teams to refine targeting strategies, optimize ad spend, and leverage analytics to continuously improve campaign performance.
- Technical Collaboration & Development Support:
- Worked in close collaboration with UI/UX designers, particularly focusing on UX research and testing to ensure the software products met user needs and provided an optimal user experience.
- Provided hands-on support to the development team, especially during peak workloads, contributing code and technical expertise to ensure timely delivery of critical features.
- Leveraged Agile methodologies to maintain a rapid and iterative development process, ensuring continuous delivery of value to the business and its customers.
- Business Impact & Growth:
- The combination of effective product management, strategic digital marketing, and robust stakeholder engagement directly contributed to a 38% increase in business income within a few months.
- Successfully aligned product development with business objectives, ensuring that every increment added tangible value to the company’s offerings and enhanced customer satisfaction.
Conclusion
An important turning point in my career was working on the Cando Immigration Agency project, which strengthened my love for product management and advanced my technical and leadership abilities. I was able to guide our teams in producing high-impact software products and marketing campaigns by working closely with a variety of stakeholders, carefully constructing requirements, and utilizing strategic digital marketing. This project strengthened my dedication to product management, a field in which I continue to flourish, as well as my ability to manage intricate, cross-functional initiatives.